Controlling Weight by Managing Craving

Craving is an intense desire to get something immediately. It is a natural process to get craves suddenly and it has connection with thoughts and feelings. A phenomenon of behavioral principal called “Classical Conditioning” which defines learning through association. People usually developed association with foods and taste on different occasions such as birthdays, parties, wedding and weathers or when they invited to someone’s place. Without having a delicious food people feel themselves unable to enjoy moments. Our perception about others attitude become typical by judging their presentation and quality of food. When someone feel craving then it can easily be understand that he has strong conditioning with the stimulus. The inability to manage craving can be disastrous for one who tries to follow weight management program.


Afreen-Muhammad-NaseemMiss Afreen Naseemcompleted M.Phil from Institute of Clinical Psychology. After completion of study she worked at Pakistan Institute of Learning and Living as a Research Assistant/Clinical Psychologist. Her skills are in the domain of Psychotherapy Psychological and IQ assessment, Interview and History Taking, skilled in Cognitive Behavioral therapy, Rational Emotive Behavioral therapy and Family therapy.She had an internship experience in Karachi Psychiatric Hospital and PNS Shifa Hospital as an Internee Clinical Psychologist.

Editor: Hameeda Batool


Types of Craving

Following are the types of craving that can play a vital role in ruining one weight control strategies.

One type of craving is known as Supportive Craving”, starts when the body impulsively desire for a food that increase the curing process, complete a nutritional needs, or counterbalance an disproportion in the body. This type of craving seems reasonable and clear or ahead of Supportive cravings may arise that seem sensible and obvious, or unexpected and beyond nutritional value. 

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Another one is named as Dispersive Craving “is a yearning for a foodstuff that consumes health and reduces our energy. Dispersive craving is as strong as supportive one, its crucial outcomes may be feeling heavy, de-energized or guilty.

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