Recent developments in research has brought science come to the conclusion that our certain brain area which is responsible for pleasure and is triggered by addictive drugs like Heroin or Cocaine, also gets activated by food consumption specifically mentioning the palatable foods. Such foods are rich in salt, sugar, fat, and they trigger the feel good brain chemical like dopamine. When people once experience the dopamine transmission in the brain’s reward pathway when they eat certain foods, the need to eat the food by then increases. This leads to signals of satisfaction and fullness getting weak while the rewards signal from the palatable food becomes stronger. This is the phenomenon when people don’t feel hungry but they still keep on eating food. Such people interestingly also develop food tolerance which means eating more and more while the satisfaction levels moves less and less.


haroon christyMr. Haroon Christy Munir is the Director of Sadaqat Clinic Lahore and also working as Counselor at Willing Ways (pvt) Ltd. He has done Master’s in Business Administration from Quaid-e-Azam University Islamabad and afterwards M.Sc Management from Leeds business School, United Kingdom. He is well known for counseling on assertiveness, life strategies, personality development of patients and family therapy. He has positive approach and attitude towards life and is skilled in personal development planning, time management and prioritization.

Editor:  Saad Shaheed


When it comes to defining the symptoms of food addiction than there is no diagnostic test for it, rather it’s based on symptoms based on behaviors. Some of the common symptoms include: Being through loads of craving for any specific food, despite the fact that you recently got meal full of nutrition. Once you get hold of the food you crave for, you end up eating much more you have in mind. Stuffing yourself excessively in order to manage your craving stands to be one of the major symptoms of food addiction accompanied with guilt and later converting to a stage when you find yourself eating the same food. Rationalizing about the craved food is a common pattern. Food addicts are seen to go through multiple failures of controlling food and following the set rules.

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People with an issue of eating behavior, weight or food are usually divided in three categories.

  • Normal eaters
  • Emotional eaters
  • Food addicts

Normal Eaters

Normal eaters are the one who are able to diet. The intensity of their issue is primarily physical. Such people after consulting a doctor are advised to eat fewer calories while avoiding palatable food accompanied by an exercise. Achieving this target requires change in attitude and behaviors that in actual cannot be achieved alone and thus professional help can assist achieve the target.

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